Commentary for Berakhot 32:7
חתן אם רוצה לקרות קרית שמע לילה הראשון קורא רבן שמעון בן גמליאל אומר לא כל הרוצה ליטול את השם יטול:
If a bridegroom wishes to read the Shema' on the first night [of his marriage], he may do so. Rabban Simeon b. Gamaliel says : "Not everybody who wishes to assume the name may do so."
Abraham Cohen Footnotes to the English Translation of Masechet Berakhot
I.e. a reputation for excessive piety by reading the Shema' on such an occasion, which might not be justified by other acts of his.
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